Dead or Alive 6 Introduces Anti-Consumer Practices in Hair Color DLC
By Choysauce • February 26, 2020
Nico is a new fighter introduced in “Dead or Alive 6.” She is a scientist entrusted with a secret development project. (Koei Tecmo)
The latest update for Dead or Alive 6 in version 1.20 introduces the ability to change hair color for characters on the Playstation 4 version.
Typically this type of customization DLC in 3D fighting games allows users to freely select any style or color of hair that have been purchased or unlocked. But Koei Tecmo has taken a different approach to require a Premium Ticket every time the character’s hair color is changed.
This is the absolute dumbest f***ing way I have ever seen DLC handled. You have to buy a hair color for real money, and then if you switch it you have to rebuy the same hair color. #DeadOrAlive #doa #DOA6 pic.twitter.com/CT3iUH7TTD
— JP (@JPsExotics) February 25, 2020
Premium Tickets are the in-game currency that was designed to allow players to purchase characters and DLC individually. This is to help those who want only specific DLC items as opposed to purchasing entire season passes which usually go for $90 USD. These Premium Tickets can be purchased on the Playstation Network store.
Much of the community is expressing their disapproval of this exploitative system.
I know I only bought 2 hair colors, but I will no longer support that hair color system. I love Team Ninja, but Koei Tecmo isn’t making it fun for DOA6 with the direction it is going. It’s sad that Team Ninja really don’t have a say or make the decisions of how to market DLC.
— Kuma-kun (@KumaFist) February 26, 2020
Seeing #DoA6 fans getting ripped off by @DOATEC_OFFICIAL and all the hair color nonsense makes me glad I dont invest much into the game aside from the mediocre story and a few costumes that would undoubtedly look better in matching sets with OTPs…But wait ! There’s no tag mode
— LoMXD 👩🏽🎨DM about kofi comms! (@LoMXD) February 26, 2020
#KoeiTecmo why do hair colors I paid for deleting after reset on #DOA6 ? Why do we have to purchase again with real money? Are you banking on people accidentally buying a few? Very deceitful practice . . .
— Greg Nicolas (@GillHustle) February 26, 2020
DOA6 is actually charging you money to change your hair color. And they charge you EVERY TIME. Want brunette Tina? Pay money. Wanna go back to blonde? Pay money. I didn’t think DOA6 could get any worse but I was wrong. @KoeiTecmoUS @TeamNINJAStudio What happened to you guys?!
— The GEL (@GeltonZ) February 26, 2020
Hopefully Koei Tecmo will acknowledge the feedback about this practice and allow purchased hair color to be freely selectable after purchase.